At New Roots General Trading, our journey began with a simple yet powerful vision to redefine global trade by being more than just a middleman. We set out to become the partner that businesses across the world could trust to navigate the complexities of sourcing, supply chains, and cross-border commerce.
Established in Dubai, and rooted in the rich trading heritage of India and Vietnam, New Roots was built by industry veterans who saw opportunity where others saw barriers across Agri-trade, industrial raw materials, chemicals, and supplying for recycling. We didn’t just assemble a network; we cultivated relationships with over 120+ suppliers, manufacturers, and clients spanning 15+ countries, each connection founded on trust, transparency, and a shared ambition for growth.
Today, New Roots is more than a trading company. We are strategic allies for global businesses, compliance specialists navigating regulatory waters, and growth architects helping brands scale seamlessly across borders.
